FAQs

Real Talk with GMB Custom Apparel: Our Story, Our Process, Our Promise.

Q&A that lets you get to know who we are, how we work, and why trusting us with your business just makes sense.

What inspired you to start GMB Custom Apparel, and how has the business evolved to become a one-stop print shop?

Honestly, GMB started out of pure hustle and passion. I wanted to build something that gave people the power to bring their ideas to life — whether it was a team shirt, a business uniform, or a creative project. Over time, we realized customers needed more than just shirts — they wanted someone who could handle everything under one roof. So, we expanded into embroidery, signage, banners, patches, and promotional products. Now, if it can be branded, we can make it happen.

As a family-owned business in Eastern NC, how do your local roots shape your company culture and customer relationships?

Being family-owned means our customers feel like family too. We treat every project like it’s personal because it is — most of our clients are local schools, small businesses, and community organizations we see every day. Our culture is built on transparency, integrity, and real connection. We’re proud to represent Eastern North Carolina and give back through the same communities that helped us grow.

You offer a wide range of services, from screen printing and embroidery to signage and uniforms. How do you maintain quality across so many areas?

We’ve built systems. Every service has a process — from artwork approvals to production checks. Our team specializes in different areas, but we all hold the same standard: if it wouldn’t make us proud to wear it, it doesn’t leave the shop. We also use professional-grade equipment and take time to double-check every order before it’s packed.

What differentiates GMB from other print shops, and how do you make sure customers recognize that difference?

We don’t just print shirts — we build brands. A lot of print shops stop at taking your order; we go deeper. We help design, organize, and even launch your merch store or team gear. Our customer service is hands-on, and we’re transparent when things don’t go perfectly — we fix it fast. That honesty and care are what people remember and what keeps them coming back.

Looking ahead, what are your goals for the next few years, new markets, services, or expansion plans?

We’re focused on expanding our footprint — opening new locations, tapping into collegiate licensing, and growing our online presence. We’re also investing more into same-day DTF printing, ecommerce stores for schools and businesses, and eventually adding a full design lab experience where customers can create in real time.

The site mentions same-day service for in-stock items. How do you decide where to prioritize speed versus craftsmanship?

We always start by asking what the customer needs most — if it’s for an event tomorrow, we move fast but never skip steps that affect quality. We’ve learned how to streamline without cutting corners. Some jobs need speed; others need precision — our team knows how to balance both.

How do you ensure consistent color, sizing, and print quality from design to finished product?

We don’t just print shirts — we build brands. A lot of print shops stop at taking your order; we go deeper. We help design, organize, and even launch your merch store or team gear. Our customer service is hands-on, and we’re transparent when things don’t go perfectly — we fix it fast. That honesty and care are what people remember and what keeps them coming back.

Looking ahead, what are your goals for the next few years, new markets, services, or expansion plans?

We’re focused on expanding our footprint — opening new locations, tapping into collegiate licensing, and growing our online presence. We’re also investing more into same-day DTF printing, ecommerce stores for schools and businesses, and eventually adding a full design lab experience where customers can create in real time.

How do you help schools or sports programs balance affordability, speed, and quality?

We create packages that make sense for their budget and deadlines. For example, we offer bulk pricing with optional add-ons like personalization. We also help them avoid rush fees by setting up online stores ahead of the season so players and parents can order directly. It saves everyone time and money.

What differentiates GMB from other print shops, and how do you make sure customers recognize that difference?

We don’t just print shirts — we build brands. A lot of print shops stop at taking your order; we go deeper. We help design, organize, and even launch your merch store or team gear. Our customer service is hands-on, and we’re transparent when things don’t go perfectly — we fix it fast. That honesty and care are what people remember and what keeps them coming back.

Looking ahead, what are your goals for the next few years, new markets, services, or expansion plans?

We’re focused on expanding our footprint — opening new locations, tapping into collegiate licensing, and growing our online presence. We’re also investing more into same-day DTF printing, ecommerce stores for schools and businesses, and eventually adding a full design lab experience where customers can create in real time.

How do you handle bulk team orders while keeping customization for each player?

We’ve got a system that tracks every name, number, and size before we print. Each item gets labeled, folded, and bagged individually so there are no mix-ups. It looks professional and makes distribution easy for coaches and organizers.

How do you handle issues like misprints, sizing discrepancies, or quality concerns?

We own our mistakes. If something’s off, we fix it — no excuses. We’d rather replace or redo a job than have a customer walk away unhappy. That’s part of our brand — transparency and making it right, every time.

Can customers bring in their own garments or fabrics, or do you only print on in-house inventory?

We only accept outside garments in limited cases, like for corporate uniforms or specific brands that fit their dress code. Otherwise, we use our in-house inventory because we know how it reacts under heat and print conditions — that’s how we guarantee quality results.

How do you make sure colors on-screen match what’s printed on fabric?

Screens can be tricky, so we always use Pantone color matching and test prints. Our design team adjusts based on the fabric type, since cotton and polyester absorb color differently. Customers also get digital proofs and, when needed, physical samples before we go into full production.

What’s been the biggest challenge in scaling the business while keeping up with custom orders and turnaround times?

The hardest part is growing without losing that personal touch. As volume goes up, we’ve had to create better systems, hire the right people, and be honest with customers about timelines. Communication has been the key.

What’s been your proudest moment as owner, and what’s something you wish you’d known earlier?

Proudest moment? Seeing our work all over the community — schools, events, businesses — and knowing it came out of our shop.
What I wish I knew earlier: charge what you’re worth and set policies early. It saves a lot of headaches.

How does innovation factor into your work, like printing, rhinestones, or full uniforms?

We like to stay ahead. When customers start asking for something new — rhinestones, DTF, full-team kits — we test it, add it, and make it part of our services. Innovation for us is just listening to what people actually want.

 What trends in custom apparel are you most excited about right now?

I love the personalization side — teams wanting player packs, schools wanting online stores, and brands wanting small runs but high quality. Also DTF and mixed-media looks are big right now.

Do you offer design or branding help for schools that don’t have in-house designers?

Yes. A lot of schools don’t have a designer, so we help with logos, layouts, and spirit wear ideas. We can even set up an online store so they can fundraise without touching inventory.

What types of ECU products are you able to create now that you’re licensed?

We can produce a wide range of officially licensed items — everything from T-shirts, hoodies, varsity jackets, hats, tote bags, and drinkware to banners, decals, and car magnets. If it carries the ECU name or Pirate branding, we make sure it meets all licensing standards so customers get the real deal.