The scenario
A customer sends a PNG of their logo and asks for it embroidered on 25 polos. It looks simple — but an embroidery machine does not print pixels. It follows stitch instructions: where to put the needle, which way to stitch, and in what order. The PNG shows what the logo should look like; it does not tell the machine how to sew it.
The definition
Embroidery digitizing is translating artwork into machine embroidery stitch instructions.
How digitizing works, in four steps
Evaluate the artwork
Review the supplied file (PNG, JPEG, PDF or SVG) for size, fine details, small lettering and color count to decide what will stitch cleanly.
Plan the stitches
In embroidery software, set stitch types, stitch direction, density, underlay, sequence and trims, with the fabric in mind.
Export the stitch file
Export a machine-compatible stitch file such as DST or PES, depending on the machine, and keep the editable source file (for example EMB) where that software is used.
Test and refine
Run a test stitch-out on an appropriate material, check the result and refine the file before production.
File types compared
| File | What it is | What it does |
|---|---|---|
| PNG / JPG | Raster image | Artwork reference made of pixels. Shows what the logo looks like; contains no stitch instructions. |
| SVG / AI | Vector artwork | Scalable artwork reference with clean shapes. Helpful for digitizing, but still not a stitch file. |
| DST | Machine stitch file | Stitch and movement instructions widely read by commercial machines. Often lacks reliable thread color information. |
| PES | Embroidery format | Stitch file format compatible with many machines, commonly Brother and Baby Lock. |
| EMB | Editable project | Wilcom embroidery project file that keeps editable objects for future changes. |
Why a digitizing fee exists
Digitizing is skilled preparation work. Someone plans every stitch type, direction and layer, and the more detailed the design, the more planning it takes. Once a design is digitized, it can usually be reused at a compatible size on similar material. A significant size change or a very different material may require re-digitizing.
Common mistakes
- Renaming logo.png to logo.dst does not digitize it — the machine still has no stitch instructions.
- Automated conversion tools can create a starting point, but the result needs skilled review before stitching.
- Tiny lettering and fine details may need simplification to stitch legibly.
- Different fabrics need different settings — a design planned for a cap may need changes for a knit polo.
Video demonstration
Video demonstration coming soon
Quick quiz
Three beginner questions. Pick an answer to see instant feedback.
FAQ
What is a DST file?
DST is a common machine embroidery format containing stitch and movement instructions. It often does not carry reliable thread color information, so colors are confirmed separately.
Do I pay for digitizing again on my next order?
Usually not when the same design is reused at a compatible size on similar material. A significant size change or a very different material may require re-digitizing or edits.
Can any logo be embroidered?
Most logos can be adapted, but very small text, gradients and fine detail may need simplification. The artwork is reviewed before production.
How long does digitizing take?
It depends on design complexity and current workload. Timing is confirmed with your quote rather than promised in advance.
Have a logo you want embroidered?
Request a quote and upload your original artwork through the GMB quote portal. The team will review it for digitizing.
← Back to GMB University
Learn the Process. Build the Brand. Grow the Business.